The California based magazine which launched in early 2016 was the brainchild of a couple of big hitting industry executives in Randy Hild (Former EVP for Roxy International) and Danielle Beck (former marketing exec at Roxy)
Earlier this month, in the middle of the northern hemisphere summer, they set out to review the swimwear category for the magazine. This is how they pitched it:
There are so many bikinis out there these days. Like, sooo many. Hundreds of brands, fabrics, styles, cuts, etc. You get the point. When it comes time to buy that one bikini you’ll be wearing all summer and beyond, how do you know which one to pick? It’s a little daunting with so much to choose from. And getting just the right bikini is something you don’t want to get wrong. So we took it upon ourselves to give out our own awards to our favorite suits we’ve seen thus far and call it ‘Bikinis of the Year.’ Basically, we came up with a few categories we thought were important when it comes to buying a suit, and then we chose the best bikini for that category. It’s not rocket science, that’s pretty much all there was to it. Take it with a grain of sea salt if you must. But, hey, we’re the girls who are actually wearing these things, so our opinions gotta count for something, right?
Below are the categories the mag came up with including a small spiel on the winners as seen by Herewith.
This one goes out to the best brand you maybe haven’t heard of yet. But you will. Luv you, Slate.
BANG FOR YOUR BUCK
Really cute. Really inexpensive. No one needs to know. Can’t go wrong here.
LET’S GET TOGETHER AGAIN
Hey Amuse & Flynn Skye, we loved you guys getting together so much, you should do it again sometime. 2nd date’s on us?
BASIC IN A GOOD WAY
Who said basic was a bad thing? We’ve never seen it look better. Sometimes simple is better. Be basic.
SPRING SUIT FOR THE SUMMER
Pretty self explanatory. But this is the spring suit you NEED. It’s a little James Bond-esque, too. If you’re into that.
KILLING IT WITHOUT KILLING THE ENVIRONMENT
Abysse gets that, and so they get this award. Congrats!
BEACH TO THE BAR
Sometimes there’s no time out between the beach and bar. Let the suit be your outfit.
NO NIP SLIPS
The babies won’t come out in this guy. Frolic around in the waves as you please, ladies.
BACK IN THE DAY
Hats off to Zulu & Zephyr for putting a new twist on a classic vintage style. Add some cat eye glasses and you’re set.
WORTH THE TAN LINES
Let’s be real here. It’s going to leave some interesting tan lines on your back. But it’s sooo worth it.
IS THIS EVEN A BIKINI?
People are going to look at this, and be like, ‘Did she just tie up a white tank top and is try to wear it as a bikini top?’ Might look like it, but, nope, it’s actually a bikini. And that’s why we love it
BEST BRAND YOUR BOYFRIEND ALSO WEARS
Sure, your boyfriend wears O’Neill, but so can you. And why wouldn’t you? Look at how cute this thing is.
And this is it. THE bikini of the year, chosen by yours truly. Rhythm’s Leilani bikini takes the cake for a few reasons. It’s versatile, has an amazing cut, a pattern to die for, it’ll stay on while you’re surfing (or doing anything for that matter), and it’s pretty affordable. Top and bottom add up to a little over $100, which is decent these days. And trust us, you’ll get your money’s worth and then some with this thing. Not to mention, we love Rhythm with all our hearts. So, if you’re looking for a bikini that’s got a little bit of it all, this is your go-to.
The Business of Surf put a call in to Danielle Ciano, Rhythm’s Gold Coast based Brand Manager & Swim Designer, to find out a little more about the inspiration behind the piece;
We always include a Hawaiian print due to my obsession with Hawaii and all things aloha!
“Our Leilani print was inspired by Vintage Aloha Hawaiiana and a vintage tropical barkcloth material I picked up at a market years ago on the islands. I have made pillows for my home out of it and really wanted a bikini in it, so I had the print recreated in a retro colour palette featuring shades of blue and browns.
“Simple, effortless styling has make this bikini a winner. The crop top features removable soft moulded padding and is matched back with our tropic pant which features soft sides and a great style for those salty girls who are actively in the ocean!”
Read the full article by Herewith here.
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