2019 SBIA Awards Results

Rip Curl took home 10 awards

SURF & BOARDSPORT INDUSTRY BEST-IN-CLASS PERFORMERS RECEIVE TOP ACCOLADES AT SBIA AWARDS

The Surf and Boardsports Industry’s outstanding brands, retailers and products were celebrated in true surf industry style at last nights’ SBIA Awards.

The annual awards night saw over 200 retail and brand peers gather for an evening of celebration and camaraderie. The event serves to recognise Australia’s best brands, products, environmental initiatives, retail performers and marketing campaigns and plays an important role in celebrating the uniqueness of the surf and boardsports industry.

This year’s festivities saw a fresh approach and new format plus the inaugural Women in Industry Breakfast. Coupled with the Surf Industry Summit the events play an important role in elevating men and women in our industry and strengthening the links between our brand and retail members.

Team Roxy

Master of Ceremonies Jimmy Miles, host of “Lipped, the Surfers Podcast” deftly guided the presentation of the 26 trophies with a host of industry personalities and sponsors on hand. The categories up for grabs ranged from retailer and brand of the year, marketing, product, and environmental initiatives.

This year also saw a number of updates to the awards including a secret shopper scoring component to the retail awards, and the updated category of Excellence in Retail Marketing, both recognising the retail trailblazers of the industry.

On the brand front it was a huge night for Rip Curl with a massive 10 awards heading back to their Torquay head office including the top gongs of both Men’s Brand of the Year and Ladies Brand of the year as well as a record breaking 8th year in a row for Wetsuit of the Year!

Ladies and Mens Brand of the Year Winners – Rip Curl -Sophie Marshall_Neil Ridgeway

The Environmental Award, presented by Surfrider Foundation, went to Patagonia for their campaign ‘Big Oil Don’t Surf’. While JS and REEF went back to back taking out the Surfboard of the year and Footwear brand of the year respectively.  Billabong continued their winning streak with the Ladies Marketing Campaign award for the fifth year in a row for their ‘A Bikini Kinda Life’ campaign and the team from Volcom were in fine form with their win for Men’s Marketing Campaign.

Oakley returned to the winner’s circle with Sunglass of the Year as did Creatures of Leisure taking out the Surfing Accessory of the Year.

Surfing Accessory of the Year Winner – Creatures Of Leisure – Beau Campi and Shane Partington

The top Australian retailer awards went to Strapper Surf for Multi Store Retailer of the year and Star Surf + Skate for the Single Store Retailer of the year with Sanbah Surf taking out the coveted Core Board Store of the Year and Shop Fit Out of the Year for Sanbah Grindhouse for their innovative new store in Newcastle.

Rhys Smith – Sanbah

A definite highlight of the night was a standing ovation for industry stalwart Dougall Walker as he received the ‘Service to the Industry Award’. Dougall was recognised for his service across the boardsports industry, as a competitive surfer, industry executive with Billabong and Volcom and as a mentor for upcoming generations.

Service to the Industry Recipient, Dougall Walker

The 2019 Australian Surf Industry Awards were sponsored Brandscope (Retail Awards), IA Hardwear/Pro Space (Shop Fit Out), Arch & Hook (Environment Award), Davidsons Business Advisors (Service Awards), Coastal Watch and Surfing World (Brand Awards), Shop! (Marketing Awards), Australian Retailers Association, Surfrider Foundation, Stryker Media, Langford Kelly and Surfing Australia.

 

FULL RESULTS:

 

SALES AND CUSTOMER SERVICE OFFICE OF THE YEAR:

Winner: Rip Curl National Customer Service – Torquay, VIC

Runner Up:  Creatures of Leisure / Otis Eyewear – Dunsborough, WA

 

ACCOUNT MANAGERS OF THE YEAR:

WA:

Winner: Kerry Whitford: Rip Curl

Runner Up: Marty Farrow: Quiksilver

 

SA/NT:

Winner: Ryan Anderson (Instant Agencies): Creatures of Leisure / Otis / Billabong / Kustom

Runners Up: TIED: Amy Mellen, Luxottica, Prue Staude Roxy/Quiksilver, Travis Ochota Rip Curl, Will Mills Will Mills Agency (Hurley/Electric)

 

QLD:

Winner: Sean Finlay: Rip Curl

Runner Up: Bryan Balthazaar: Quiksilver

 

NSW:

Winner: Nathan Marsh: Creatures of Leisure / Otis

Runner Up: Jodie Watson: Rip Curl

 

VIC:

Winner:  Daniel Jenkin: Rip Curl

Runner Up: Lahnee Firth: Roxy

 

BOARDSHORT OF THE YEAR:

Winner: Rip Curl: Mirage 3/2/One Ultimate Boardshort

Runner Up: Billabong: Tribong X

 

WETSUIT OF THE YEAR:

Winner: Rip Curl: Flashbomb Heatseeker

Runner Up: O’Neill: Hyperfreak 3/2mm Steamer

 

SURFBOARD OF THE YEAR:

Winner: JS Industries: Monsta Box

Runner Up: Pyzel Surfboards: Pyzel Ghost

 

SURFING ACCESSORY OF THE YEAR:

Winner: Creatures of Leisure: Thermo-Moulded Lite Traction

Runner Up:  FCS: Neo Carbon MF & RIP CURL: Search GPS 2 Watch

 

SUNGLASS STYLE OF THE YEAR:

Winner: Oakley: Holbrook XL

Runner Up: OTIS Eyewear: ‘After Dark’

 

FOOTWEAR BRAND OF THE YEAR:

Winner: REEF

Runner Up: Havaianas

 

SWIMWEAR BRAND OF THE YEAR:

Winner: Rip Curl

Runner Up: Billabong

 

LADIES BRAND OF THE YEAR:

Winner:  Rip Curl

Runner Up: Billabong

 

MENS BRAND OF THE YEAR:

Winner: Rip Curl

Runner Up: Billabong

 

BREAKOUT BRAND OF THE YEAR:

Winner:  Sex Wax

Runner Up:  Salty Crew

 

CORE BOARD STORE OF THE YEAR:

Winner: Sanbah Surf Shop: Newcastle

Runner Up: Surf Culture: Bondi

 

LADIES MARKETING CAMPAIGN OF THE YEAR:

Winner: Billabong – A Bikini Kinda Life

Runner Up: Roxy – Make Waves, Move Mountains & Billabong x Elle Ferguson

 

MEN’S MARKETING CAMPAIGN OF THE YEAR: 

Winner: Volcom – Truly Checked Out

Runner Up: Dragon – #donthidebehindyourshades

 

EXCELLENCE IN RETAIL MARKETING:

Winner: Wilson Retail Co. | Red Herring

Runner Up: Rip Curl Newcastle & Sanbah Grindhouse

 

PRODUCT INNOVATION:

Winner: Rip Curl Flashbomb Heatseeker

Runner Up: Volcom Farm to Yarn

 

ENVIRONMENT AWARD:

Winner: Patagonia – Big Oil Don’t Surf

Runner Up: Vissla- Protect & Surf Initiative

 

SHOP FIT OUT OF THE YEAR: 

Winner: Sanbah Grindhouse

Runner Up: Rip Curl – Sydney Domestic & Water Pistols Surfboards

 

AUSTRALIAN RETAILER OF THE YEAR – SINGLE DOOR:

Winner: Star Surf + Skate

Runner Up: Water Pistols Surfboards Studio

 

AUSTRALIAN RETAILER OF THE YEAR – MULTI DOOR: 

Winner: Strapper Surf

Runner Up: Coopers Surf

 

SERVICE TO THE INDUSTRY AWARD:

Recipient: Dougall Walker

 

ABOUT THE SBIA AWARDS:

 

The Australian Surf Industry Awards have been held annually since 2011 to celebrate the industry’s outstanding retailers, products, brands and contributors. Entries to the 26 categories opened in May this year, with the award winners of the voted categories crowned after voting by manufacturers and retailers.  Winners of the judged categories were awarded after assessment from expert marketing, retail, architecture and environmental panels. For more information visit sbia.com.au

 

 

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