SBIA Awards, Finalists Announced

On the 25 October, the Surf & Boardsports industry descends on Coogee Beach for the annual SBIA Awards festivities.

An exciting line up of entertainment booked for the evening including side splitting comedian Andy Saunders and DJ Martin from Boundary Sounds. An Ozzie Wright surfboard will also be up for grabs in a silent auction to raising money for Surfrider Foundation.

The Industry Tag Team Surfing event will also take place the morning of the Awards as the Retail All Stars and Brands United teams battle it out to take home the prestigious trophy.

The night is widely renowned for being the Industry’s night-of-nights, an opportunity for all the industry to come together in one room and recognise this year’s contributors and achievers.

Secure your ticket here or email Lyndall at

Full list of Award Finalists below.


Finalists of Judged Categories listed below in alphabetical order:


Ladies Marketing Campaign of the Year: Men’s Marketing Campaign of the Year:
Billabong | A Bikini Kinda Life Billabong | Life’s Better in Boardshorts
Patagonia | Fair Trade Surf Creature of Leisure | Creatures Country
Rip Curl | My Bikini Dragon | The Baile Campaign
Roxy | Make Waves, Move Mountains Quiksilver | Generations of Quiksilver
Volcom | Volcom For Everybody





Rip Curl | #Cheersmick





Retail Digital Marketing Campaign of the Year: Product Innovation:
Coopers Surf Boomerangz Footwear | Boomerangz Interchangeable Thongs
Sanbah FCS | FCS Freedom Leash
The Central Surf Style Surf Gifts OTIS | OTIS Lit Lens
Quiksilver | Highline Airlift Vest
SurfEars | SurfEars Juniors


Environment Award: Shop Fit Out of the Year:
Afends Dessa
Patagonia Rip Curl
Quiksilver  Stormriders
Rip Curl
Slater Designs
Australian Breakout Retailer of the Year  Australian Retailer of the Year – Single Door
Coopers Surf The Central Surf Style Surf Gifts
Jungle Surf Corner Surf Shop
Sanbah Saltbush Surf
Strapper Surf Sanbah
Surf Esteem Southern Man


Australian Retailer of the Year – Multi Door 
Coopers Surf
Strapper Surf


Finalists of Voted Categories listed below in alphabetical order:


Sales and Customer Service Office of the Year: NSW Account Manager of the Year:
Billabong National Customer Service – Burleigh Heads, QLD Bruce Turner (Carv’n Co): Billabong
Boardriders Customer Service – Torquay, VIC Greg Hop Masters: Ocean & Earth
Rip Curl Customer Service Office –  Torquay, VIC Jodie Watson: Rip Curl
Rusty Customer Service Office – Osborne Park, WA Lara Millar: Roxy
Volcom Australia Head Office – Balgowlah, NSW Nathan Marsh: Creatures of Leisure / Otis
VIC/TAS Account Manager of the Year: QLD Account Manager of the Year:
 Ben Griffiths: Rip Curl Bryan Balthazaar: Quiksilver
Daniel Jenkin: Rip Curl Jasmine Muller: Billabong
Joel Reid (Easey Street): Volcom Jess Hitchcock: Roxy
Josh Grimshaw: Quiksilver Sean Finlay: Rip Curl
Lahnee Firth: Roxy Shaye Newman: Billabong
SA/NT Account Manager of the Year: WA Account Manager of the Year:
Bruce Howarth: Airial Agencies (Dragon Alliance/Nike SB Vision) Andrew Forrest: Rusty
Paul Bock (Bock Agency): Havaianas Britt Houghton: Roxy
Prue Staude: (Roxy/Quiksilver) James Graham: Billabong
Ryan Anderson (Instant Agencies): Creatures of Leisure / Otis Kerry Whitford: Rip Curl
Travis Ochota: Rip Curl Marty Farrow: Quiksilver
Will Mills (Will Mills Agency):  (Hurley / Electric)
Boardshort of the Year: Wetsuit of the Year:
Billabong : Sundays Airlite Billabong: Billabong Furnace Carbon Ultra
Quiksilver: Men’s Highline New Wave Boardshort O’Neill: Men’s Psycho 1
Rip Curl: Mirage Conner Surge Boardshort Quiksilver: Quiksilver Highline Plus
Vissla: Upcycled Coconut Stretch Boardshorts Rip Curl: Flashbomb Chest Zip
Vissla: 7 Seas Wetsuit


Surfboard of the Year : Surfing Accessory of the Year:
Firewire: Go Fish Creatures Of Leisure: Shortboard Triple Cover
JS: Monsta Box FCS: Freedom Leash
Pyzel Surfboards: Pyzel Ghost Mrs Palmers: Mrs Palmers Softboard Wax
Slater Designs: Gamma Ocean & Earth: One Piece Leash Technology One XT
Tomo: SKX Rip Curl: F-Light Posse Backpack


Sunglass Style of the Year: Footwear Brand of the Year :
Carve: Volley DC
Dragon: Monarch Havaianas
Electric: The Anderson Kustom
Oakley: Oakley Holbrook Reef
Otis Eyewear: After Dark Rusty


Swimwear Brand of the Year : Ladies Brand of the Year :
Billabong Billabong
O’Neill Rip Curl
Rip Curl Roxy
Roxy Rusty
Men’s Brand of the Year: Breakout Brand of the Year:
Billabong Afends
Quiksilver Creatures of Leisure
Rip Curl Patagonia


Core Board Store of the Year:
Kirra Surf: Kirra
Quiksilver (Boardriders): Coolangatta
Sanbah Surf Shop: Newcastle
Slimes Board Store: Erina
Surf Culture: Bondi



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