About Us

The Founders

Former professional surfer, Brad Bricknell, founded The Business of Surf after working in the actions sports industry for over 18 years. His career started in South Africa as a marketing coordinator for a long time sponsor, and in 2005 he moved to Australia with his wife Caryn to further his career. Throughout his time in the industry Brad has gained experience in private, public and start-up businesses in the areas of marketing, sales, brand and general management.

After taking a sabbatical with his family in 2016, Brad started to develop his passion for writing and brand journalism. Seeking a flexible work lifestyle that combined his passion and experience, he discovered a need in the Australia/Pacific market to service the action sports industry with a premium online business insights platform – and after nudge from a few friends – The Business of Surf was born.

Since starting this platform, Brad has also added the role of Editor of Surfing Life Magazine and part-time commentator with the World Surf League to his media stable, uniquely dovetailing three areas of the action sports industry, establishing himself as an expert in the field.

What we do

By combining our backgrounds in professional surfing and 18 years industry experience across marketing, sales and brand management with our passion for writing, business and people-

We provide a premium subscription based media platform, delivering an exclusive weekly business insights service, curated independently for action sports executives, enthusiasts & suppliers.

Why we do it.

To add value to the industry, members and sponsors by: informing, inspiring and motivating through the distribution of knowledge.

Our Mission:

To provide an authentic, balanced and informative media platform to serve, stimulate and progress the Australia/Pacific action sports industry.

How we do it:

Our premium edition subscription gives you access to articles, insights and interviews that scratch beneath the surface of everyday news content. Here you’ll find executive interviews, brand and retail insights, trends and reports, profiles and learnings from elite athletes, industry personalities and outside influences. Individual and business bundle subscription plans are available, along with a newly introduced monthly (recurring) subscription for $9.99 AUD per month.



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Job Listing Service.

We are excited to announce a brand new service to our website!  JOB LISTINGS are now live!  

BRANDS, RETAILERS and RECRUITERS: If you are looking for a targeted platform reaching thousands of actions sports executives every month to advertise your key vacancies, then this is for you.  Please send enquiries for pricing and material requirements to:  [email protected]thebusinessofsurf.com

JOB SEEKERS: Bookmark this link to see what opportunities await you in the action sports industry!  


Industry Services Index – Sponsor Opportunities

We offer sponsorship opportunities to companies peripheral to the action sports industry. In our quest to remain independent and to avoid any perceived conflict between the industry and our content, we do not accept sponsorships from endemic industry brands or retailers.

Sponsorships are annual listing and advertising opportunities for companies/business/brands providing (or wishing to provide) services to the broader action sports industry. For example, financial institutions, shipping, law firms, packaging business etc. who wish to keep abreast of the business of surf, trends and opportunities within the action sports industry and vice versa.

E-mail us for a rate card. [email protected]

Brands, Retailers and Sponsors

Please add us to your media database: [email protected]

When submitting your press release, please supply in a Word document along with any associated photos (preferably web resolution jpegs – 1200 pix long edge, 300 dpi and 200 kb). Where possible, please label/name photos so we can credit/caption accordingly.