We are really appreciated for our athleticism and performances more than ever now. There are ‘hot lists’ and it’s hard when you don’t make them, but I think it comes with maturity realizing you’re not defined by those social things and the definition of beauty comes from within.”
“I feel being female and surfing you need to be authentic to yourself no matter what happens with the highs and lows,” said Courtney Conlogue. “(At the start of my career), you had to win to really make a living, and if I didn’t win, I was going to go back to college.”
The WSL’s global brand marketing campaign, “Every Wave for Everyone,” will showcase many inspiring female surfers and launch this summer, with advance content released starting March 7. The content will appear across WSL and athlete social channels with surfers sharing a personal equality moment.
“I’ve been supportive of WSL’s decision to pay equal prize money to men’s and women’s competitors and I believe it sends a great message of equality,” said Kelly Slater, 11x World Champion.
The WSL viewing everyone as an equal adds to the value of this tour. I see that as a win for all and makes ‘Every Wave for Everyone’ easily relatable. I’m pleased to see stronger support for women by our governing body than ever before.”
The first Championship Tour (CT) event to award equal prize money will take place this April in Queensland, Australia, where the WSL will also launch a global beachside engagement program for girls, called the Rising Tides – WSL Girls Program, which offers clinics at each women’s CT stop in order to inspire the next generation of female surfers. A new content series this year, the WSL Heritage Series, will feature notable women in the sport — trailblazers, record-breakers and vanguard activists that have helped pave the way.
The series will include well-known figures like Lisa Andersen and Sofia Mulanovich, as well as lesser-known pioneers like Pauline Menczer and Sarah Gerhardt.
“This is an incredibly exciting time for surfing, and the WSL is immensely proud of instituting equal prize money across all our owned and controlled events and becoming the first US-based global sports league to do so,” said Sophie Goldschmidt, WSL CEO.
It’s an initiative that has been a long-term goal for the organization and we hope the result of these discussions and the institution of pay equality inspires other leagues and organizations to do the same.”
Notable WSL Advancements for Women in Surfing:
- Announced gender pay equality beginning in 2019, joining other organizations beyond the world of sport to reach this important milestone.
- Combined men’s and women’s Championship Tour events have increased from four to nine since 2013.
- Women’s Championship Tour prize money has risen by 250% since new ownership took over in 2013 and 38% per event since last year.
- 64 global women’s events scheduled for 2019 – up from 14 just seven years ago.
- The addition of two historic women’s Big Wave Tour events in Pe’ahi and Mavericks. In 2016, Women in the Big Wave Tour (at Pe’ahi) for the very first time.
- Appointment of the WSL’s first female CEO in 2017.
- Development of the co-ed, region vs. region Founders’ Cup, with multiple teams lead by female captains.
More at worldsurfleague.com