Tens Eyewear to Launch In Aus

Tens, the UK sunglass brand founded in 2014 by three young and independent photographers, and now lists Sir Richard Branson and ex-Oakley executives among its investors, has established operations in Australia.

In partnership with Sydney based brand management agency Turbo Radio and principle Scott Williams, Tens has established a regional subsidiary, Tens Pacific Pty Ltd, to serve the Australian, New Zealand, Indonesian and Californian markets.

Tens made eyewear industry headlines in 2014 when the brand launched its debut filter lens, creating a warm and uplifting viewing experience inspired by its roots in photography and filmmaking. The brand set crowdfunding records, generatedinternational press coverage and attracted thousands of fans through its honest and creative approach, its commitment to customer service and its social and environmental standpoints.

Tens now bills itself as “the lens experience company”, specialising in multiple custom lenses designed to immerse the wearer in unique visual experiences; each featured in high quality and sustainably sourced eyewear developed with globally renowned partners in France, Italy and Australia.

The founders remain actively involved in the business while also continuing their work as photographers and in other creative media.

Tens Pacific will manage brand marketing, wholesale and customer service functions in the Australian, New Zealand, Indonesian and Californian markets.

For more information, to request a brand catalogue, price list or enquire about partnering with Tens, please contact Scott Williams, Brand Director at Tens Pacific at pacific@tens.co

Filter your world.

About Tens

Sunglasses by photographers.

Tens is a lens experience company launched by three photographers in Edinburgh, Scotland in 2014. The company specialises in custom filter lenses designed to immerse the wearer into a world reminiscent of a distinct time, place or feeling. Each lens is forged from a professional background in photography combined with optical expertise from development partners in France, Italy and Australia.

Tens eyewear collections are designed in Scotland by Danielle Rattray; each frame specifically developed to achieve a superior fit, balance and finish. Constructed in high quality and sustainable materials using Italian components Tens are wearable and durable sunglasses that have earned a worldwide reputation for their outstanding quality and value for money.

tens.co / @tens

Images by Chris Searl of Monster Children

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