Tiffany Montgomery reports below:
Surfline is announcing this morning that it has bought Australia-based Coastalwatch from Three Crowns Media Group.
The assets purchased include the Coastalwatch brand, coastalwatch.com, the Coastalwatch iOS and Android apps and other associated assets.
Coastalwatch is a leading Australian surf forecast and camera competitor to Surfline and Magicseaweed, which Surfline also owns. Coastalwatch has a significant audience and a network of over 100 cameras in Australia.
Together, the three brands have over 600 cameras worldwide.
Surfline said having Coastalwatch along with existing brands and teams under one roof will enable more aggressive investment in product development for the benefit of surfers globally. Surfline believes brand and advertiser partners will also benefit from the scale and technology that the global platform provides.The Coastalwatch team will remain in Australia and work closely with the Surfline crew out of Surfline’s Huntington Beach headquarters.
You can read the full article on Shop-Eat-Surf here, which includes a short interview with Surfline owner and CEO, Jeff Berg.