Via Media Release
February 20, 2018 – ROXY takes a stand for the enivronment debuting their eco-fabricated POP Surf Collection. Sustainably minded and fashion forward, cutting edge materials and technologies breathe new life into this iconic collection with the aim of leaving the planet better than how it was found.
The 2019 POP Surf collection is a proud partner of the Surfrider Foundation, an environmental not-for-profit organization that aims to defend the ocean and the coastline waves in a sustainable manner.
The new POP Surf collection is made from sustainable techno-fabrics including nylon made from 100% regenerated polyamide. And this technology makes no concessions: ROXY’s sustainable Lycra is twice as resistantto chlorine, suntan cream and oils.
Wetsuits have not been left out of the equation.
ROXY has adopted a new water-based glue which eliminates toxic solvents that harm the environment.
Black wetsuit dyeing has been reviewed to involve dope-dye yarn, a process that cuts down water and waste, saves energy and adds extra pop to your surf gear. ROXY wetsuits feature both neoprene made 100% from limestone and polyester made from recycled plastic bottles. This process keeps plastic out of the oceans and reduces material consumption as well.
What this truly means:
- 600 grams of solvent / VOC eliminated per wetsuit
- 104L of water resources saved per kilogram of fabric
- 25 plastic bottles recycled per wetsuit
- A step in the right direction
About The Surfrider Foundation:
The Surfrider Foundation is a worldwide not-for-profit organization dedicated to the protection and enjoyment of the world’s ocean, waves, and beaches through a powerful volunteer network. Through their regional chapters, Surfrider gathers a community of everyday people who passionately protect their playgrounds.
ROXY, a brand of Boardriders, Inc., has been empowering female pioneers since 1990. The first and only exclusively-female global action sports brand, ROXY specializes in the development and design of trend-leading, technically innovative lifestyle and performance wear inspired by the Mountain & the Wave. By creating first-of-its-kind products designed for surfing, winter sports, fitness and yoga & cultivating a breed of female pioneers who changed the course of sport, ROXY has empowered all women to challenge the status quo in every arena of their lives.