Patagonia’s Stand Against Fish Farms

Via Patagonia Australia

Saving Martha is a short film about fish farms in Australia. Tasmania is regarded as one of our most pristine and wild states. However, in recent years that reputation has been tarnished by the boom of the local salmon farming industry. With environmental regulations struggling to keep pace with the industry’s growth, the marine environments that host the industry have been significantly impacted and, in some cases, have approached collapse.

Increased scrutiny and criticism of the industry has forced operators to find new locations, including neighbouring King Island – adjacent to the world-class waves at Martha Lavinia Beach. Saving Martha highlights the plight of the King Island community, while emphasising the negative impact the proposed farms will have on the ecology of the region.

Beautiful King Island

Patagonia Founder and Executive Producer, Yvon Chouinard, and Director/Producer Josh “Bones” Murphy made Artifishal- an 80 minute feature – the story of fish hatcheries and fish farms from California to Norway. After witnessing the conditions of factory fish farms as well as the genetically inferior, dumbed-down salmon they churn out. The film explores the repercussions of a wrecked net pen and the underwater destruction and disease caused by an open-water fish farm.

Humans have always thought of themselves as superior to nature and it’s got us into a lot of trouble. We think we can control nature; we can’t,” notes Yvon Chouinard, Patagonia founder. “If we value wild salmon, we need to do something now. A life without wild nature and a life without these great, iconic species is an impoverished life.”

If we lose all wild species, we’re going to lose ourselves.”

The Artifishal trailer can be found here.

You can watch Saving Martha here.

Artifishal & Saving Martha will screen across Australia in July 2019.

  • July 18th – Patagonia Store Torquay
  • July 19th – Patagonia Store Sydney
  • July 25th – Hobart
  • July 26th – Devonport
  • July 28th – King Island Club
  • August 1st – Byron Bay Community Centre
  • August 2nd – Patagonia Store Burleigh Heads

Visit for more information and screening venue locations for Artifishal & Saving Martha.

Join Patagonia, locals on King Island and the global community in saying NO to farmed fish and- keep King Island fish farm free.

Images supplied by Patagonia

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