Murmur Mag Launched by Young Female Surfers

North Narrabeen, Australia.


Almost every country in the world has a coastline with surfable waves, add to that the birth of wave-pools globally the number of surfers has the potential of more than doubling over the next decade.

Whilst Women’s surfing has exploded over the last decade, it still lags behind in terms of exposure and holistic storytelling. A large part of the stories based around Women’s surfing is focused on the WSL’s Championship Surfers with some amazing surfers and stories being lost in the process.

Australian sisters/surfers Tru and Jesse Starling have used the isolation and competition hiatus period to deliver an idea that has been brewing for quite some time, a online portal focusing on female based stories told by female surfers ranging from current professional surfers, surf industry specialists to free surfers from around the globe. is a social media and online platform that has been designed to inform female surfers of all types in every facet of female surfing. With up-to-date news feeds, profile videos, character features, product reviews and exciting information within the surf world, wants to give female surfing what it has been craving for a long time, it’s own voice and identity.

Co-Founder Tru Starling:

“I know that there are female only surfing sites online currently, who are doing a great job, but when I compare them to brands like Stab Magazine as an example women are missing the dynamic imagery and narrative that our sport really deserves. That’s where we want Murmur Mag to be different.

We want to be the encyclopedia of women’s surfing and with Jesse and my experiences and connections we believe we can bring honest and exciting stories to female surfers of all ages all around the globe.”

Tru Starling practising what she preaches. Narrabeen, NSW. Image: Simon Anderson

Co-Founder Jesse Starling:

“This is an idea that was born driving from the Gold Coast to Sydney nearly 12 months ago and the break from competitive surfing has given us the ability to really back ourselves and conceptualise and build what we believe is a game changer in womens surfing.

Tru and I have done this out of our own funds because we believe the sport needs it. We aim to have a phone app to launch also within 12 months so it’s really exciting”

Jesse Starling and her sister form a dynamic female surfing duo! will be supported on social media on Instagram (@murmur_mag), Facebook (@magmurmur), Youtube (@murmur mag), Tik-Tok (@murmur-mag) and Spotify (@murmur-mag).

For more information go to or email


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