JR’s Marion, one of South Australia’s longest running surf stores has undergone a recent name change. Re-launched under a new banner, Weekends Surf Co, the store maintains its current location inside the Westfield Mall in Marion, Adelaide.
Owner Greg Reeves says, “I have been in industry for 30 years and purchased business from my parents 11 years ago, keeping the family business alive and representing a real, strong independent retailer”.
With the key position within the mall, Greg adds. “I find the key to business is the ability to sustain decent relationships, particularly over recent times”.
“I am very excited with this change. It has been received very well so far and enables us to be proactive on the digital front also with new web and social platforms etc”.
After trading as JRs Marion for 30+ years the family-owned store has undergone a full branding transition which was inspired by a passion for the Aussie beach lifestyle. Surf is still the core focus aiming to deliver the best range of surf culture products and brands.
The store will also offer a wide range of the latest street and skate fashion styles, with a focus on outstanding service.
The stores end goal is to provide customers with a memorable experience, every single time they interact with the store.