A little over 12 months ago, Volcom announced the addition of celebrity, Georgia May Jagger to their ambassador programme. This year she has collaborated with the brand to produce her own Volcom x GMJ 15 piece line. The pair launched the collaboration in typical LA style just over a week ago.
The capsule includes T-shirts, a hooded sweatshirt, scuba-inspired swimsuits, slender cigarette pants, a military jacket, a perforated bomber jacket, and star-patterned rompers and shorts. When asked about the product line Jagger responded;
I imagined Volcom to be a little different because I like wearing form-fitting clothes and girly things sometimes. The look is easy going, but I don’t think the being glamorous and being a tomboy are mutually exclusive.
The product will be available in Australia in August, sold in as a limited release Spring Capsule, with another collaboration capsule about to be presented to key retailers in the region.
You can read the LA Times interview with Georgia here.