Bennett Back to Billabong


Billabong Australia is pleased to announce the appointment of Luke Bennett to the Brand Billabong Leadership team.

Luke joins Billabong in the newly created role of Sales and Merchandise Director.  His extensive experience in senior sales roles within the surf industry and his passion for product will be highly valued by not only our own internal teams, but also our wholesale customers.  Luke will report to Mark Rusher, Billabong ANZ Brand Manager and in his role will work with the Sales team & Merchandise teams to ensure that our merchandise strategies are aligned to both marketplace needs and global brand position.

“I am excited to have someone with Luke’s experience in the team.  He has a proven track record and is well regarded in the industry.  It is a positive result that our sales and brand strategy has been able to attract talent like Luke to our business,” said Rusher.

The sentiment was reciprocated by LB.

“To be back working for Billabong as part of the leadership team in a new role is something I’m super excited about. The opportunity to work with Mark and the global team is a massive drawcard – I can’t wait to get started.”

Luke is no stranger to the Billabong Group, having worked in sales roles across Billabong, Nixon, VZ and as National Sales Manager for RVCA, prior to taking up his most recent role with Volcom as Sales and Marketing Manager.

“It’s great to have Luke back with Billabong. He’s a guy who a lot of people have worked with in the past, and have a huge amount of respect for. Personally for me it will be great working alongside LB again, he’s someone who brings a lot to the business in both a professional and personal sense.” said Billabong Group General Manager Asia Pacific Paul Burdekin.

Luke will be commencing in his role early August.

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