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Why are Luxury Brands Fascinated with the Action Sports Industry?

Haydenshapes and Alexander Wang collab Luxury + the Action Sports Industry. By Dan Eagles It’s a question that has been bouncing around in my head for a while now – “What is the connection/fascination with luxury brands and the action sports industry?” We hear last week that Leonardo Fiorvanati is now a Gucci Man Ambassador. […]

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Awayco Launches 2.0

The surf/tech start-up was just an idea for pro surfer Ace Buchan and Gideon Silverman 18 months ago, and this week saw Awayco open it’s second flagship store in Bondi, Sydney. (The other is at the brands San Fransisco HQ). In case you missed it and are wondering what Awayco is… It’s a membership program

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Stokehouse Announce New Womens Surf Brand

L to R. Gina Turpel, Lydia Ballesteros, Karen Sarver, Kristy Michaels, Patricia Gianessi STOKEHOUSE UNLIMITED ANNOUNCES NEW WOMENS SURF BRAND (Aliso Viejo, California) JUNE 15, 2018 – Stokehouse Unlimited, the company that owns the brands Vissla, Amuse Society and D’Blanc will launch a new women’s brand for Spring 2019. Welcome SISSTREVOLUTION: a modern surf brand

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