RVCA have recently opened their first Indonesian retail concept space in Seminyak, Bali on Jalan Oberoi. This marks an exciting accomplishment for the brand as the RVCA Seminyak retail concept is the first for the brand in Asia.
The store represents the brands ethos “The Balance Of Opposites” utilising varying local materials, textures and planting in the store including customised chevron breeze blocks that cover the façade of the store there are continual subtle call outs to the diversity of the brand.
Throughout the store there are different pieces of ephemera that talk to the brands inclusion and authenticity in the Surf, Skate, Art and MMA subcultures.
Australian contemporary artist Elliott Routledge (RVCA Special Edition Artist) who’s work exisits in a balance between expressive mark making and abstract form completed installations on the façade of the store as well as through the main entry leading into the store.
RVCA is the brainchild of company Founder and Creative Director, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as a natural on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of likeminded individuals from various subcultures, a collaboration of sorts, a lifestyle within itself.
PM Tenore’s intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCA’s Artist Network Program (ANP) – a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.
Established to promote the genuine integrity of RVCA’s subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, anarchy; past, present.
For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit commun