Havaianas and Surf Life Saving Australia Launch Thongs2SaveLives

Elyse Knowles. Image: Estaban La Tessa

Sydney, Australia – Havaianas in partnership with Surf Life Saving Australia (SLSA) is launching Thongs2SaveLives, a national fundraising event on the first day of summer to raise funds for surf lifesaving.

Over 35 million hours are volunteered by surf lifesavers each year on patrols across our beaches nationwide and Surf Life Saving members performed over 10 thousand rescues and nearly 4 million preventative actions last season. Thongs2SaveLives is part of a wider SLSA national fundraising initiative, Be A Life Saver, which runs until the end of February 2018

Participating is easy; simply wear your Havaianas (thongs) on Friday 1st December and donate to thongs2savelives.com.au.

Havaianas will donate $1 from every pair of Havaianas purchased at Ozmosis, General Pants, City Beach, Surf Dive‘n Ski and David Jones stores, as well as from their online store HavaianasAustralia.com.au between 24 November – 1 December.

Havaianas and SLSA have enlisted the help of Elyse Knowles to help drive awareness and promote the national fundraising initiative, “I grew up spending every summer at the beach and practically lived in my Havaianas. When the weather is warm, and the sun is shining there’s still no place I’d rather be, and I feel safe in the water knowing that surf lifesavers are looking out for me!”

“Our lifesavers play an important role in our local communities so I’m incredibly proud to be part of Thongs2SaveLives to help Surf Life Saving keep our beaches safe.”

Melissa King, Chief Executive at SLSA said: “We are excited to launch Thongs2SaveLives in partnership with Havaianas as a fun day for the community to actively show their support and donate to help us keep the beach and community safe this summer”.

“It costs an average of $86,000 to put a patrol on the beach each season. That includes vital equipment and resources required to support our surf lifesavers save lives. Your generous support makes all the difference”

This year, Thongs2SaveLives will kick off SLSA’s national fundraising campaign ‘Be a Life Saver’.

Mark Youens, Aqueo Chief Executive Officer, Havaianas exclusive distributor, said: “SLSA and Havaianas are iconic summer brands synonymous with the beach and the outdoor Australian lifestyle.

“Summer starts with a pair Havaianas and a swim at the beach, and we are thrilled to be part of a partnership that pays tribute to the unsung champions of beach safety.”

For those that can’t don their thongs on December 1st, Havaianas and SLSA are also throwing out the challenge to get creative and host a first day of summer celebration either at their home, at their school, club or their workplace.

To register or donate visit thongs2savelives.com.au

About Havaianas

A brand with spontaneity and summer at its core, Havaianas believe that simplicity and style walk hand in hand. Fit for every style, Havaianas are light, comfortable and durable – slip on a pair of Havaianas and you’ll instantly feel the joy and happiness of simply being yourself.

Since launching 55 years ago, Havaianas have become the summer style essential for everyone, anywhere, anytime: made for summer and made of summer.

For more information visit www.havaianasaustralia.com.au

About Surf Life Saving Australia

 Surf Life Saving Australia is the peak coastal water safety, emergency service and rescue authority. We have 169,000 members across 311 affiliated Surf Life Saving clubs, representing the largest volunteer movement of its kind in Australia.

Our Surf Life Saving members performed over 10 thousand rescues and nearly 4 million preventative actions last season that’s 30 rescues a day and over 900 preventative actions every hour.

Surf Life Saving Australia exists to save lives, create great Australians and build better communities.

 About the ‘Be a Life Saver’ Campaign

 ‘Be a Life Saver’ is Surf Life Saving Australia’s national fundraising campaign that raises awareness of Surf Life Saving as a community organization in need and critical funds to support surf lifesavers and clubs across Australia.

With over 11,500 beaches, 36,000km’s of coastline and 100 million estimated beach visitations annually across Australia, it’s a significant contribution and a service that needs the public’s support.

The Be a Life Saver campaign runs from the 1st of December to the 28th of February.

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