Via Press Release
Hargreaves will be driving growth via partnerships and other business opportunities in Australia, Asia and Oceania and will also be responsible for Global Endemic Surf Partnerships
LOS ANGELES/USA – The World Surf League (WSL) announced the appointment of Scott Hargreaves as WSL Commercial Director. Key areas of focus for Hargreaves will be driving growth via partnerships and other business opportunities in Australia, Asia and Oceania. He will also be responsible for Global Endemic Surf Partnerships.
Hargreaves has a long and established career in the surf industry, bringing a wealth of strategic insight, global expertise and credibility. He is a passionate daily surfer and a massive professional surfing fan. Hargreaves was recently Global Vice President of Marketing for Billabong and previously worked at Rip Curl in numerous leadership capacities. Throughout his career he has managed many World Tour events, global partnerships with international brands, developed industry leading brand campaigns and has strong relationships with many of the WSL’s marquee athletes.
“Scott is a well respected professional in the surf industry with a clear track record of success both in Australia and globally. We are delighted to have him as part of the team,” said Sophie Goldschmidt, WSL CEO.
Having gained experience from managing and driving revenue for marquee surf brands and event programs, managing athlete rosters and large scale digital and retail marketing campaigns, Scott has the perfect skillset to make the most of the undoubted opportunities that exist in the coming years for WSL and surfing.”
Hargreaves will work alongside Andrew Stark GM WSL and Kelly Slater Wave Co Australia and Oceania out of the WSL Australian office, and also closely with the WSL’s new Head of Strategic Partnerships, who will be based in Santa Monica. Scott will start in early January 2019.
“I’m incredibly excited to be joining WSL, at a time of real opportunity for the company,” said Hargreaves. “Back in 1999 I sat on the beach in Hawaii and watched the entire Pipe Masters unfold. It was such a pivotal moment in my life and one that shaped my career in the surf industry.”
It was then when I realized I needed to be part of pro surfing.”
“Today, I’m confident my understanding and respect for professional surfing and the industry will provide value on many levels for the WSL and the organization’s key partners. I’m thrilled knowing my next career chapter with the WSL will help shape the future of professional surfing”.
The World Surf League (WSL) is dedicated to celebrating the world’s best surfing on the world’s best waves through a variety of best-in-class audience platforms. The League, headquartered in Santa Monica, is a global sport with regional offices in Australasia, Africa, North America, South America, Hawaii, Japan and Europe.
The WSL has been championing the world’s best surfing since 1976, annually running in excess of 180 global events across the Men’s and Women’s Championship Tours, the Big Wave Tour, Qualifying Series, Junior and Longboard Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation and performance at the highest levels, and in doing so crowns the undisputed world champions in Men’s, Women’s across all divisions within the tour.
Showcasing the world’s best surfing on its digital platform at WorldSurfLeague.com as well as the free WSL app, the WSL has a passionate global fan base with millions tuning in to see world-class athletes like Tyler Wright, John John Florence, Paige Alms, Kai Lenny, Taylor Jensen, Honolua Blomfield, Mick Fanning, Stephanie Gilmore, Kelly Slater, Carissa Moore, Gabriel Medina, Courtney Conlogue and more battle on the most unpredictable and dynamic field of play of any sport in the world.