Epochal Australian Brand Leverages Local Expertise to Power Strategic Growth
After a consultative engagement period, Australian-grown motorcycle/adventure and apparel brand Deus Ex Machina has named PeriscoPe eCommerce as their global strategic marketing services partner.
PeriscoPe is to act as an extension of the motorcycle and apparel label’s marketing team across APAC, North America and Europe, as Deus Ex Machina reinforces its leading brand position globally, with responsibilities across all digital marketing channels as well as strategic support.
PeriscoPe E-commerce co-founder Martin Corr offered that “PeriscoPe is of course beyond happy to partner with such a strong brand that shares many of the same vales as we do, and strategically is so aligned with our way of thinking. Having said that, we look forward to challenging one another to exceed their expectations for their own business growth.”
The PeriscoPe formal appointment comes on the heels of an injection of working capital into the business by a veritable ‘Dream Team’ of fashion and consumer goods experts, including new Deus Ex Machina CEO Federico Minoli (former chief of Bally and Ducati), and Antonio Belloni, (Group MD of the world’s largest luxury company, LVMH). The Deus Ex Machina collective leadership group plans to build further upon the creative and disruptive DNA of the brand as it expands across borders.
With a physical retail footprint already in Tokyo, Milan and Paris, Deus Ex Machina are leveraging digital channels to support and expand on their visibility “We worked behind the scenes with the PeriscoPe team for some time now, they understand our business and brand on essentially the same terms as we do, and their thinking and work adds value to our business far beyond that of a traditional ‘agency’ partner” Global Ecommerce Manager at Deus Ex Machina, Liza Sarkany said.
PeriscoPe Ecommerce is a specialized strategic marketing services agency led by an experienced team of global ecommerce practitioners, with offices in Sydney & Byron Bay. The Deus Ex Machina appointment takes effect immediately.